Switch Atlanta North – The KEEP 2.0

151 Etowah Ridge Trail SE, Cartersville, GA, 30120, US

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Metro: Rome, GA, US Country: United States Region: North America

Power capacity
150 MW

The Keep is Switch's name for its Georgia campus, and KEEP 2.0 - the company's own label for the expansion, complete with a construction flyover video - is what is going up at Cartersville, in Bartow County about 45 miles north-west of Atlanta. Switch describes up to 150 MW of power and an expansion campus of more than 2,000 acres reaching gigawatt scale once finished, which makes every published figure a completion target rather than an operating disclosure. The reason Switch gives for choosing Georgia is the state's exemption from sales and use tax on data centre equipment, legislation the company calls The Switch Bill. Atlanta covers what Switch terms the south-eastern latency zone. The network menu offered from the campus runs to dark fibre, SDN, SD-WAN, IP, transport, MPLS and SIP, with no requirement that circuits terminate on Switch's own network. Tier 5 Platinum, the rating stamped across the company's marketing, is a mark Switch registered and grants itself; no outside body issues it.

Facility Specifications

Site information

Power capacity
Up to 150 MW announced at completion

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Frequently asked questions

What is Switch building at Cartersville?
KEEP 2.0, the expansion phase of its Atlanta campus, announced at up to 150 MW on more than 2,000 acres in Bartow County.
Which tax treatment does Switch cite for Georgia?
The state exemption from sales and use tax on data centre equipment, which Switch credits to the legislation it calls The Switch Bill.
What is Switch's Atlanta campus called?
The Keep. Switch gives its campuses proper names rather than site codes.
How should the Tier 5 Platinum rating be read?
As Switch's own registered mark, self-awarded rather than issued by the Uptime Institute or any other certifying body.
Which network services does Switch sell from the Georgia campus?
Dark fibre, SDN, SD-WAN, IP, transport, MPLS and SIP, and circuits need not terminate on Switch's network.